Responsibility for the entire supply chain

Customer Relations

Basic philosophy

To meet the variety of customer demands, Nidec has a basic sales philosophy knows as “QCDSSS (Quality, Cost, Delivery, Speed, Service, and Specialization) ,” based on which development, production, and sales departments work in an integrated way to secure better customer satisfaction and build excellent customer-supplier relationships. To quickly answer the needs of our customers around the world, we exercise a “made in market” strategy, where we develop, produce, and sell our products close to our customers. This is how we stay close to the market in each region, providing speedy and detailed services that meet our customers’ needs.

QCDSSS Elements

For high quality, low cost, and short delivery lead times

In an attempt to constantly keep up with the pace of user companies’ product development, and provide high-quality products promptly while handling specification changes flexibly, the Nidec Group makes it a basic philosophy to design and develop production lines in-house.

The Nidec Group’s business sites in Japan mainly engage in research and development, and our product category-specific “technology centers” build and evaluate prototypes of sample mass-production lines for new product design and development. These “technology centers,” which also work as the mother factories of our overseas business sites, support their production based on close information exchange. The Nidec Group’s production sites in Japan have quality assurance departments which build quality assurance systems based on a quality management-related international standard known as ISO9001 (ISO/TS16949 for automotive motors).

International standards acquired

Speed-oriented customer service

The Nidec Group, for whom the best customer service is to provide such services speedily and properly, has sales and marketing sites in various regions in Japan, Asia, the United States, and Europe, having close communications with the market and user companies. We quickly provide our development and production departments with information obtained in such communications with customers, while our sales, development, and production departments collaborate with one another to develop technologies and products, and to offer solutions.

CSR audit

Nidec uses a third-party organization to conduct periodic onsite audits based on its in-house CSR standards (“Nidec Group CSR Declaration” ) substantially equivalent to the RBA* Code of Conduct. The audit, intended for major production bases in Asia and Southeast Asia, where an especially large number of Nidec employees work, was held a total of 16 times in FY2018 at 11 production plants in China, Thailand, and Vietnam. The FY2019 third-party audit, originally planned for a December 2019 – March 2020 period, was postponed due to COVID-19.

Conformance ratio (FY2018)

*With the FY2019 audit postponed due to COVID-19, the results shown are from the FY2018 audit.

Labor: 79%, Health & Safety: 81%, Ethics: 83%, Environment: 88%, and Management System: 76%

Based on the audit results, we launched the following improvement actions:

- Produce document on how to prevent problems from recurring.
- Optimize our work hours and wage system.
- Advance the quality of education on how to prevent chemical spills.
- Improve the level of labor sanitation-related knowledge.

In addition, the sites in Thailand, Vietnam, and other countries launched other actions including the examination of measures, such as work automation, to reduce overtime work hours, better anti-disaster measures, preparing policies in local languages, and making safety management procedures and other documents.

Conformance ratio to in-house CSR standards (FY2018)

*With the FY2019 audit postponed due to COVID-19, the results shown are from the FY2018 audit.

Overview of the RBA


*Responsible Business Alliance (RBA) (former Electronic Industry Citizenship Coalition: EICC):
The RBA, renamed from the EICC in October 2017, is an organization established with the aim of resolving social, environmental and ethical issues in supply chains. The RBA Code of Conduct established referencing major internationally recognized norms and standards focuses on the following aspects: respect for human rights, improvement of the working environment, assurance of safety and health, environmental conservation, establishment of corporate ethics, and improvement of management systems.

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